Work: outreach marketing campaign

Standard

The brief

The aim of the outreach campaign

  1. To put London Business School (LBS) events on the map.
  2. To create new contacts, by forging relationships with PR agencies and corporate communications in global businesses, attracting world class speakers.
  3. To showcase the type, format and purpose of LBS events.

Key messages

  1. The School has bold ambitions and seeks to have a profound impact on the way the world does business.
  2. We’re proud of our ability to attract people of the highest caliber ­– both to speak and to watch our speakers.
  3. We think globally. The School is a platform for debate, employing the combined brainpower of the strongest faculty, international business leaders and brightest commentators in the world of business.

Look and feel

  1. Corporate, dynamic, exciting, exclusive, authoritative, forward looking, thought-provoking, clean and simple.
  2. It should be a design that puts our audience at its heart.

The work

This is the final piece: London Business School events

I took inspiration from organisations like the Economist which has a busy events offering.  Economist event PDFs and leaflets showcase great editorial content (and a lot of it) in a structured and clear way, making the writing easy to read and absorb. The London Business Forum calendar is another great example of structuring lots of information in a simple way.

I stayed true to the LBS tone of voice, and wrote directly to, and for the reader.

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